Rockin the Sneaks-Undrcrwn Illustrates The NBA Draft For Adidas
Posted by jhochstat on June 26, 2008
Individual Sole put up a piece earlier today about how Undrcrwn & Adidas have partnered up on the eve of the NBA Draft tonight.
Here is what they had to say:
With the NBA Draft airing tonight, Adidas is getting a little cleaver with attracting the soon to be NBA rising stars to their company. Adidas tapped street/sportswear company, Undrcrwn to create designs of 5 prospects, which were then printed onto T-shirts and jackets and given exclusively to each player. Included in this special project is Derrick Rose, Michael Beasley, O.J Mayo, Jerry Bayless and Eric Gordon who all got the Undrcrwn treatment. Sadly all of these special collaborations won’t see a retail release unless they end up signing with Adidas.
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