I have not seen one piece of positive news the past few weeks for the labels. They are getting hit from all angles and chances are they will all join forces with Amazon to take market share away from Apple.
Amazon is partnering with Pepsi for a promotion that kicks off on February 3 to give away 1 Billion MP3’s. Amazon is offering 40 cents/song to all the major labels for participation but normally they pay between 65- and 70 cents for digital tracks. Apple pays labels about 70 cents per download. To give you a sense of the scope of this promotion Apple has only sold 3 billion songs since 2003. Amazon is hoping the huge attention around the Super Bowl Pepsi ads build brand awareness for their digital download site.
Only two of the major record labels (EMI and Universal Music Group) are selling their music via Amazon, and Universal has yet to offer its entire catalog. If Amazon can build some momentum it will get harder for Sony and Warner Music Group (WMG) to hold out. Since its September launch, Amazon has taken a 3% percent share of the digital download market.