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Friday Interview: Eric & Will, the brothers behind Beermenus

Posted by jhochstat on May 9, 2008

For today’s Friday Food, we got together with Will & Eric, the brothers behind the great new website If you have not heard the story behind how their site got started, here’s it is in their own words:

Brothers Will and Eric were drinking beers and debating their favorites before heading out for the night. Eric backed Arrogant Bastard and Will was pushing Dogfish Head 90 Minute. They searched for a bar serving their favorite beers on google. They came up empty handed, but their disappointment faded when they saw their destiny. As avid beer lovers who started homebrewing at ages 4 and 7, they had to create a website where people could browse and search beer menus. (courtesy

Jroxx: Somehow we got the brothers to make time in their busy schedules to share a little more information about their site, their future plans, favorite beers and of course favorite music.

RD: You guys started because you realized that there wasn’t a centralized searchable index for finding beer by bars in NYC. Were you surprised to find that out?

Beermenus: We were pretty surprised, but we quickly realized that collecting all the data and keeping it up to date would be a big challenge. We figured there had to be a way to do it and got started.

RD: You currently feature only bars in Manhattan, what are your plans for adding the other boroughs?
Beermenus: We’re currently adding bars in Brooklyn and other boroughs will follow. We’ve received a lot of emails from people all over the country, and a few international, encouraging us to bring BeerMenus to

their city. We’re looking to launch in another city soon.

RD: You launched last week with over 1200 beers, close to 200 menus and almost 25 beer events. How long did it take you to get the site up and running from when you decided to start building it?

Beermenus: It took about six months.

RD: I know that we were amongst the many blogs to write about your launch last Thursday. Are you blown away by the quantity of write-ups and amount of overwhelmingly positive press you have received?

Beermenus: Blown away is a huge understatement. The press has been incredible and the emails we’ve received from people who love the site provide amazing motivation to keep growing and improving. We knew
people like beer, but we had no idea how many people share our passion for finding great beer.

RD: It says on the website that you are planning on having a launch party at a bar to meet the members, how many people do you expect to show?

Beermenus: At this point we really don’t know. We’re going to announce the event soon and we’ll see how many people RSVP. It should be a lot of fun.

RD: You also launched a blog and a Facebook group the same day the website launched. How is the traffic going on both of those?

Beermenus: It’s going really well. We have over 110 fans on Facebook and we’re excited about all the comments we’re getting on the blog.

RD: Name your top 5 favorite beers and at least 1 beer you love that you have not yet found in the city.

Beermenus: Will: I love trying new beers every time. I homebrew a mean 9% IPA called Liquid Explosion.

Eric: I’m a big fan of Arrogant Bastard, Rogue Dead Guy, and Tripel Karmeliet. But I also always look to try something new. A lot of people have been searching for Fat Tire and we haven’t found a bar that serves it yet.

RD: Are you thinking about adding beer happy hour info to the site?

Beermenus: We’re thinking about it, but our focus is on beer flavor and helping people learn about all the unique beers out there.

RD: What kind of feedback have you received from bar owners regarding the site?

Beermenus: Most bar owners get it right away and are very enthusiastic. Many are going above and beyond to spread the word.

RD: Since we are a music blog….Who are your favorite bands or artists? Best beer bar for finding great music? Seen any great shows recently?

Beermenus: Will: Cool Calm Pete, Atmosphere, the Pietasters, and the TravelingWilburys. I recently saw Mr. Scruff at Studio B.

Eric: I’ll add Brother Ali, Sage Francis, Michael Franti, and NOFX. I went to a great Atmosphere show a couple days ago.
Thanks Will & Eric for making the time to do this interview with us. I look forward to attending some of the events on your site, trying new beers and watching your concept grow and expand. You have tapped into a vital area for many of us music fans and we raise our glasses in thanks!

One Response to “Friday Interview: Eric & Will, the brothers behind Beermenus”

  1. Miranda said

    I love your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire
    someone to do it for you? Plz answer back as I’m looking to design my own blog and would
    like to know where u got this from. thanks

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