U2 inks 12 year contract with Live Nation 12-year contract to handle touring, merchandising & their website
Posted by jhochstat on March 31, 2008
Everyone was a little surprised when Madonna announced she had signed a 10 year $120 million contract with Live Nation to have them handle her future music and music-related businesses, including the Madonna brand, albums, touring, merchandising, fan club and Web site, DVDs, music-related television and film projects, and associated sponsorship agreements.
Well today Live Nation landed the biggest band in the land U2 . The band signed a 12-year contract with Live Nation to handle touring, merchandising and the website for them.
U2’s longstanding relationship with Universal Music for recording and also publishing is not affected by the Live Nation deal.
What are your thoughts on this deal?