All You Can Eat iTunes?
Posted by jhochstat on March 20, 2008
According to a report on the Financial Times website on Tuesday, Apple is in discussions with the big music companies about a radical new business model that would give customers free access to its entire iTunes music library in exchange for paying a premium for its iPod and iPhone devices.
The “all you can eat” model, a replica of Nokia’s “comes with music” deal with Universal Music last December, could provide the struggling recorded music industry with a much-needed fillip, and drive demand for a new generation of Apple’s hardware.
One executive said the research had shown that consumers would pay a premium of up to $100 for unlimited access to music for the lifetime of the device, or a monthly fee of $7-$8 for a subscription model.
My question to all of this is:
Is it too little, too late for Apple and other online music retailers to get loyalty from the consumer base they tried so hard to crush with DRM and RIAA lawsuits?
Will it be this?
Only Time Will Tell…..