Runaway Dinosaur

For the love of the music…..

Next stop China

Posted by T Rex on November 26, 2007


With the fast paced urbanization and need for additional revenue streams China has become a must stop for bands on tour. This article in the NY Times takes a look at the emerging market and possible future business models.

My first post a few weeks ago was about the NY Times article on multiple rights (360 deals) and it seems like the Chinese labels are already a step ahead…. “viewing CDs as a loss leader they routinely sign groups to all-encompassing contracts that allow the label to share in revenues from touring, merchandise and endorsements.”


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